Hey everyone! So over the past two week I tackled video editing! Although it’s something I really enjoyed doing- it is a TON of work and very challenging at times. So here is an overview of my journey…
I wanted to do a similar style video as Leafly does, teaching it’s viewers the 101 basics of cannabis use as it is still use a new topic!
For my video I ended up doing the basic strain info so people who may not know a lot about the plant can leave having a basic knowledge of what medicinal benefits they could potentially receive or at least a starting point of where they can begin researching. I had to keep it extremely simple as 3 minutes goes by very fast. I ended my piece with doing a teaser piece for my “next” video going over the different consumption options people have to choose from.
This video could be shared on social media as well as put on a cannabis retail store website, or even on YouTube! It’s pretty versatile as it’s providing information for anyone interested in the topic.
- 0:00-0:07 Title slide, spelling out w-e-l-l-n-e-s-s over cannabis leaf/ Fade in music
- 0:08-0:20 Intro with me on the screen discussing the topic of video, Alysha O’Kelley/ Cannabis & Wellness Graphic
- 0:21-0:28 Discussion of how to start out / Video of zooming up on display jar of weed
- 0:29-0:32 Continuing intro / Video of cola pan
- 0:33-0:36 Intro to THC /Visual of THC Molecule
- 0:36-0:38 Intro to CBD / Visual of CBD Oil
- 0:39-0:49 Back to me discussing benefits of different cannabinoids
- 0:49-1:02 Zooming up on mason jar of flower weed
- 1:02-1:09 Back to me
- 1:09-1:15 Sativa/ Indica/ Hybrid Slide
- 1:16-1:27 Indica graphic outlining effects, footage of zooming up on jar
- 1:28-1:39 Sativa graphic outlining effects, shot of me running on trail
- 1:40-1:49 Hybrid graphic outlining effects
- 1:50- 1:55 Next time graphic- cannabis leaf photo
- 1:56-2:14 Teaser footage for next video
- 2:14-2:19 Credits/ fade out music
I found my Creative Commons Music, a song called “Ukulele” through Bensound which states, “You can use for free my music licensed under the Creative Commons License in your multimedia project (online videos, websites, animations, etc.) as long as you credit me with a link to my Website.” See that here.
All the photography and videos in the video are mine expect for the one shot of smoke, which came from Pixabay. I shot all of my photographs and video with either my Canon 7D camera or my iPhone. I used a mix of both photographs and videos in my piece to show both movement and the beauty of the plant.
Initially I was planning on doing both an overview of the plant itself and the consumption methods I decided I didn’t want to squeeze TOO much into my piece since that is a common problem of mine, so instead I kept it simple and added a teaser for my next video.
I used a lot of titles in my piece to assist my viewers to be able to get the most from the information I had. I played with adding key frames to videos and photos to create movement within the piece. My favorite of all of them is when I make a photo of smoke look like it’s rising. On my title Cannabis & Wellness I made several title pages to create a spelling feature of the word “Wellness.” I also added a glow to end to create a glamorous feel. I also added a title graphic for my name. I used transitions throughout the piece, but I kept them pretty simple since I had a lot of imagery going on I didn’t want to overwhelm the viewers.
I received some great feedback on my draft video. With the suggestions I received, I edited all of my audio to make it sound more level. I changed my “Next time” teaser graphic to have only white text (originally it was purple and yellow) and edited the photo to make it darker so that the white would be more legible. I decided to cut out the last part suggesting my viewers to do their own research as well. My teaser piece felt too long compared to my actual information in the beginning so I decided it was strong enough without it. I also took some of the footage out from my draft and made some other clips longer to make the piece feel less busy.
Overall I think I produced a strong final video edit!