Final Video

Hey everyone! So over the past two week I tackled video editing!  Although it’s something I really enjoyed doing- it is a TON of work and very challenging at times. So here is an overview of my journey…

INSPIRATION:

When coming up with an idea I looked a lot at Leafly and Green Flower Media which are my go to sites when I want to learn more about this plant.

I wanted to do a similar style video as Leafly does, teaching it’s viewers the 101 basics of cannabis use as it is still use a new topic!

For my video I ended up doing the basic strain info so people who may not know a lot about the plant can leave having a basic knowledge of what medicinal benefits they could potentially receive or at least a starting point of where they can begin researching. I had to keep it extremely simple as 3 minutes goes by very fast.  I ended my piece with doing a teaser piece for my “next” video going over the different consumption options people have to choose from.

This video could be shared on social media as well as put on a cannabis retail store website, or even on YouTube! It’s pretty versatile as it’s providing information for anyone interested in the topic.

STORYBOARD:


  • 0:00-0:07 Title slide, spelling out w-e-l-l-n-e-s-s over cannabis leaf/ Fade in music
  • 0:08-0:20 Intro with me on the screen discussing the topic of video, Alysha O’Kelley/ Cannabis & Wellness Graphic
  • 0:21-0:28 Discussion of how to start out / Video of zooming up on display jar of weed
  • 0:29-0:32 Continuing intro / Video of cola pan
  • 0:33-0:36 Intro to THC /Visual of THC Molecule
  • 0:36-0:38 Intro to CBD / Visual of CBD Oil
  • 0:39-0:49 Back to me discussing benefits of different cannabinoids
  • 0:49-1:02 Zooming up on mason jar of flower weed
  • 1:02-1:09 Back to me
  • 1:09-1:15 Sativa/ Indica/ Hybrid Slide
  • 1:16-1:27 Indica graphic outlining effects, footage of zooming up on jar
  • 1:28-1:39 Sativa graphic outlining effects, shot of me running on trail
  • 1:40-1:49 Hybrid graphic outlining effects
  • 1:50- 1:55 Next time graphic- cannabis leaf photo
  • 1:56-2:14 Teaser footage for next video
  • 2:14-2:19 Credits/ fade out music

TECHNICAL:

I found my Creative Commons Music, a song called “Ukulele” through Bensound which states, “You can use for free my music licensed under the Creative Commons License in your multimedia project (online videos, websites, animations, etc.) as long as you credit me with a link to my Website.”  See that here.

All the photography and videos in the video are mine expect for the one shot of smoke, which came from Pixabay.  I shot all of my photographs and video with either my Canon 7D camera or my iPhone. I used a mix of both photographs and videos in my piece to show both movement and the beauty of the plant.

Initially I was planning on doing both an overview of the plant itself and the consumption methods I decided I didn’t want to squeeze TOO much into my piece since that is a common problem of mine, so instead I kept it simple and added a teaser for my next video.

I used a lot of titles in my piece to assist my viewers to be able to get the most from the information I had.  I played with adding key frames to videos and photos to create movement within the piece.  My favorite of all of them is when I make a photo of smoke look like it’s rising. On my title Cannabis & Wellness I made several title pages to create a spelling feature of the word “Wellness.” I also added a glow to end to create a glamorous feel. I also added a title graphic for my name.  I used transitions throughout the piece, but I kept them pretty simple since I had a lot of imagery going on I didn’t want to overwhelm the viewers.

FEEDBACK:

I received some great feedback on my draft video.  With the suggestions I received, I edited all of my audio to make it sound more level.  I changed my “Next time” teaser graphic to have only white text (originally it was purple and yellow) and edited the photo to make it darker so that the white would be more legible.  I decided to cut out the last part suggesting my viewers to do their own research as well.  My teaser piece felt too long compared to my actual information in the beginning so I decided it was strong enough without it. I also took some of the footage out from my draft and made some other clips longer to make the piece feel less busy.

Overall I think I produced a strong final video edit!

FINAL EDIT

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Draft Video

Hey everyone! So this week I tackled video editing!  Although it’s something I really enjoyed doing- it is a TON of work and very challenging at times. So here is an overview of my journey…

INSPIRATION:

When coming up with an idea I looked a lot at Leafly and Green Flower Media which are my go to sites when I want to learn more about this plant.

I wanted to do a similar style video as Leafly does, teaching it’s viewers the 101 basics of cannabis use as it is still use a new topic!

For my video I ended up doing the basic strain info so people who may not know a lot about the plant can leave having a basic knowledge of what medicinal benefits they could potentially receive or at least a starting point of where they can begin researching. I had to keep it extremely simple as 3 minutes goes by very fast.

STORYBOARD:


Intro: While talking show images of plants, cannabis flower, and leafs.

Cannabinoids discussion: Show a diagram of different ones and their effects, THC molecule symbol, CBD

Indica- show indica strains and pop up text title outlining effects- relaxing shot?

Sativa- show sativa strains and pop up text title outlining effects- cleaning? yoga? running?

Hybrid- pop up text title outlining definition of hybrid

Consumption preview: Rolling a joint, smoking, edibles, tinctures, rubbing a topical on

Future Research: Film computer showing different cannabis sites, books, podcasts?

End: Sleeping lady with a quote on cannabis or wellness


TECHNICAL:

I found my Creative Commons Music, a song called “Ukulele” through Bensound which states, “You can use for free my music licensed under the Creative Commons License in your multimedia project (online videos, websites, animations, etc.) as long as you credit me with a link to my Website.”  See that here.

All the photography and videos in the video are mine expect for the one shot of smoke, which came from Pixaby.  I shot all of my photographs and video with either my Canon 7D camera or my iPhone. I used a mix of both photographs and videos in my piece to show both movement and the beauty of the plant.

Initially I was planning on doing both an overview of the plant itself and the consumption methods I decided I didn’t want to squeeze TOO much into my piece since that is a common problem of mine, so instead I kept it simple and added a teaser for my next video.

I used a lot of titles in my piece to assist my viewers to be able to get the most from the information I had.  I played with adding key frames to videos and photos to create movement within the piece.  My favorite of all of them is when I make a photo of smoke look like it’s rising. On my title Cannabis & Wellness I made several title pages to create a spelling feature of the word “Wellness.” I also added a glow to end to create a glamorous feel. I also added a title graphic for my name.  I used transitions throughout the piece, but I kept them pretty simple since I had a lot of imagery going on I didn’t want to overwhelm the viewers.

While I was able to complete a lot of my ideas on my storyboard, I did not get everything.  This will be a goal for my final video to get some more fitting shots. Also, for my final video I will be re-filming all of my audio as I know there are some level issues.  I filmed some outside and some inside so it sounds unprofessional.

I’m looking forward to feedback from everyone, as always it is SO beneficial.

Here is my draft:

Final Audio Story

STEP ONE IDEA:

So I started with the idea that I wanted to do an introduction piece on how to incorporate cannabis into living a healthy lifestyle. This is a large aspect of my career and I’m passionate about the topic so it’s fairly easy and fun for me to talk on and on about it. So fun, that it lead me to my first problem, my initial recording was 8 minutes long.  Once I cut out a lot of the fat and unnecessary parts I was down to 4 minutes and some change which was obviously still an issue.

I was originally focusing on how to be more active with the use of cannabis, but then I decided to change my overall message to a potential topic people could really benefit from which was  how the cannabis plant can be used for medicinal purposes.

STEP TWO THE TECHNICAL SIDE:

I recorded the draft piece in 4 different sections: my intro, strain facts, consumption tips, and then my ending. Once I was able to get all the audio recorded in a short and sweet fashion I then uploaded it into Audition.

I found my Creative Commons Music, a song called “Ukulele” through Bensound which states, “You can use for free my music licensed under the Creative Commons License in your multimedia project (online videos, websites, animations, etc.) as long as you credit me with a link to my Website.”  See that here.

While editing the piece I frequently used the Razor Selected Clips Tool to cut out mistakes, long pauses, dogs in the background, and loud breaths throughout the different clips. I used the fade option when bringing in and out my music. I also made my voice and the music different levels depending on the need.

The hardest aspect of this project for me was getting the recordings. I loved to mess up or say the wrong words over and over again. But once I was able to get solid sound clips of myself, the editing was straight forward.

STEP THREE DRAFT CRITIQUES:

I felt as though, and my listeners agreed, that the piece was rushed because I was trying to fit too much information into such a short time frame.

So for my final draft I re-recorded the entire piece and decided to focus on MY story of how cannabis has changed my life, and a tad bit on what makes cannabis beneficial.

I received some critiques that I sounded too scripted, which I totally agreed with, so I made sure to be more conversational in my final piece.  This time, I recorded it in only two sections- my intro and then everything else which I think helped me stay conversational. There were some aspects I had planned to include (pointing out the visuals on my blog for one) but unfortunately due to time, I had to cut them out in the end.

To wrap up my story I included a preview of what my next podcast would include, which was ultimately what I had originally tried to fit in my first piece.

I think overall, my final story is much more conversational and provides a good intro on why I am so passionate about this topic!

Thanks for all the advice everyone, hope you like my final piece 🙂

Draft Audio Piece

STEP ONE IDEA:

So I knew I wanted to do an introduction piece on how to incorporate cannabis into living a healthy life style. This a huge part of my job and I’m passionate about the topic so it’s fairly easy and fun for me to talk on and on about it. So fun that it lead me to my first problem, my initial recording was 8 minutes long.  Once I cut out a lot of the fat and unnecessary parts I was down to 4 minutes and around 30 seconds which was still an issue… I was really focusing on how to be more active with the use of cannabis, but then I decided to change my overall message to potentially things people had never heard which is how and why the cannabis plant can be used for medicinal purposes and the most beneficial ways to consume.

I feel as though the piece is slightly rushed because I am trying to fit so much info into such a short time, but I think it gives a good intro into a complex and fascinating topic.

STEP TWO THE TECHNICAL SIDE:

I recorded the piece in 4 different sections: my intro, strain info, consumption info, and then my ending. Once I was able to get all the audio recorded in a short and sweet fashion I then uploaded it into Audition.

I found my Creative Commons Music, a song called “Ukulele”  through Bensound which states, “You can use for free my music licensed under the Creative Commons License in your multimedia project (online videos, websites, animations, etc.) as long as you credit me with a link to my Website.”  See that here.

While editing the piece I used a lot of the Razor Selection Clips Tool to cut out mistakes, long pauses, dogs in the background, and loud breaths throughout the different clips. I used the fade option when bringing in and out my music. I also made my voice and the music different levels depending on the need.

The hardest aspect of this project for me was getting the recordings. I loved to mess up or say the wrong words over and over again. But once I was able to get a solid sounds clip of myself, the editing was easy.

STEP THREE THE DRAFT:

Link to SoundCloud

My goal was to initiate a conversation that got people interested in the amazing health benefits this plant offers. I think a lot of people tend to only think of cannabis users as lazy people stuffing their face with hot pockets when really it can be used as medicine or even a huge help to jump start a healthy life.

I think my piece would be successful if after people listened to it, went out and did more research on the topic.  Perhaps YOU found yourself wanting to know more?? Below are some great links to articles and videos to get more info!

 

Here are the cannabinoids and their health benefits:

 

Links to videos and articles:

What Is the Endocannabinoid System and What Is Its Role?

Strains

Edibles vs. Inhaling

Consumption Methods

Cannabis & Wellness Logo Finals

I really enjoyed the process of designing a logo for my blog and I think in the end came up with both a visually pleasing and memorable design. However, the process was not always an easy one!

STEP ONE INSPIRATION:

For my inspirations I searched Pinterest and ended up finding these 3 looks that I loved.

I thought the leaves around the text, the use of transparency, bright colors and contrast really made these different examples pop.

STEP TWO DESIGN:

The most difficult aspect of my design was making the vector cannabis leaf.  I used the Ellipse Tool to make a long oval and then using the Direct Selection Tool made the tips pointed by double clicking.  I then lined the sides of the leaf with small triangles from top to bottom.  Using the Shape Builder Tool I then erased the triangles to make the small cut outs of the leaves.  It took me a long time to get the leaf to look right.

I then duplicated the leaves and changed the sizes until it looked like a pot leaf. I wanted the leaf to have a watercolor look so I used this Tutorial to make a watercolor photo into a vector.

For the watercolor image I used this Photo from Pixaby.

I imported the JPG into Illustrator and opened up the Image Trace Panel. I changed the settings according to the tutorial adjusting the Mode to Color and Palette to Tone and then Voila!, it rendered the image into a vector. Finally, I created a Graphic Style so that I could apply this effect to objects for my logo.

I filled some leaves with the watercolor effect and some without.  I created a shadow on some of the leaves by copying the leaf and placing it directly behind in a darker color.

I decided to give the “Wellness” text a gold effect to enhance the word.  I used this Tutorial which provided exact directions and colors to use to get that result.  I then used the same gradient on some of the leaves as well.

From here I ended up designing a few different logos…

Draft-Logo-Draft-2Draft-Logo-Draft-1

I was feeling very frustrated because although I liked what I was doing, they seemed flat and boring and ultimately forgettable. This of course is the last thing you want for a brand logo.  It was then after working so long in Illustrator that I took a step back and revisited my inspirations. I felt refreshed and jumped back in and designed my draft logo.

STEP THREE DRAFT LOGO:

FINAL-LOGO

STEP FOUR CRITIQUES:

I was at a point where although I was happy with my design, I really needed input from others.  The critiques I received really assisted me in dialing down the look I was going for. At the beginning of my design process I was so bored with the logos that I put ALL of my ideas into the draft logo. Once I was able to take a step back and reevaluate the overall design, I felt as though it was just too busy.  I wanted to simplify the feel.

I received a lot of feedback on my tag line of “eat well, live well, and feel well” as far as the font and potentially adding more images that incorporated those aspects of my blog.  However, in the end I decided to take the tag out line out completely.

Since a logo’s purpose is a way to identify the brand and differentiate it from others, I feel as though the “Cannabis & Wellness” says enough about what my blog/ brand is about. Ultimately the tagline was telling an unnecessary story.

I received feedback on the stroke and shape of the rectangle behind the wording and after playing around with different colors and shapes I decided to also just take that out as well.  Once I changed the transparency of the cannabis leaves and made the “Cannabis & Wellness” larger, I felt as though it didn’t need a background as the text was now readable as is.

The overall consensus of the gold “wellness” was that it was hard to read. I decided to copy the word and change it black to give the lettering a shadow which gave it more depth. I applied this idea on both words which I think made them pop just enough.  I changed the font of the word, “cannabis” to match “wellness” which I think also helped to make my design less busy.

STEP FIVE FINAL LOGO:

After the feedback I received, and working on my logo again with fresh eyes I came up with my final logo looking like this:

Final-Logo-Test

Due to my logo still being fairly complicated, I also made a second final logo serving as my logo’s visual “nickname.” It has the same feel, just simplified:

Final-Logo-2-Test

I am happy with the end product and appreciate the feedback from everyone!

 

Logo Design Draft

Hello Illustrator!

This was my first time (other than the tutorials) using Illustrator. Within the first five minutes I was pretty sure this program was nearly impossible but by the end I had a much better understanding of the tools and began to actually like it.

When creating my design I wanted to do a basic logo for my overall brand/blog.  I wanted it to say Cannabis and Wellness and also incorporate my tagline of Eat Well, Live Well, Feel Well.

STEP ONE INSPIRATION:

For my inspirations I searched Pinterest and ended up finding these 3 looks that I loved.

I thought the leaves around the text, the use of transparency, bright colors and contrast really made these different examples pop.

STEP TWO DESIGN

The most difficult aspect of my design was making the vector cannabis leaf.  I used the Ellipse Tool to make a long oval and then using the Direct Selection Tool made the tips pointed by double clicking.  I then lined the sides of the leaf with small triangles from top to bottom.  Using the Shape Builder Tool I then erased the triangles to make the small cut outs of the leaves.  It took me a long time to get the leaf to look right.

I then duplicated the leaves and changed the sizes until it looked like a pot leaf. I wanted the leaf to have a watercolor look so I used this Tutorial to make a watercolor photo into a vector.

For the watercolor image I used this Photo.

I imported the JPG into Illustrator and opened up the Image Trace Panel. I changed the settings according to the tutorial adjusting the Mode to Color and Palette to Tone and then Voila!, it rendered the image the a vector. Finally, I created a Graphic Style so that I could apply this effect to objects in my logo.

I filled some leaves with the watercolor effect and some without.  I created a shadow on some of the leaves by copying the leaf and placing it directly behind in a darker color.

I decided to give the “Wellness” text a gold effect to enhance the word.  I used this Tutorial which provided exact directions and colors to use to get that result.  I then used the same gradient on some of the leaves as well.

From here I ended up designed a few different logos… I kept designing them and then getting another idea so I would design a new logo. I was getting frustrated because although I liked what I was doing, they seemed flat and boring.  It was then after working so long in Illustrator that I took a step back and went back to my inspirations. I felt refreshed and jumped back in and designed something I felt good about- FINALLY.

I’m really excited to receive feedback because I have to stop playing and switching things around and I think it’s a great time for me again to step back and get ideas from my classmates!

Here is my final design, I look forward to hearing your suggestions on how to make this better.

Thanks!

FINAL-LOGO

Graphic Design Round 1

Hello Photoshop and Graphic Design!

Although I have used Photoshop before for editing photos, I’ve never used it for graphic design… and actually I’ve never really done much at all in the past with graphic design. I think it’s safe to say, I really like it! It’s interesting because I’ve always loved scrapbooking and this, in a way, in kind of like scrapbooking on the computer 🙂

My first step in this process was going to my good friend Pinterest and typing in “Graphic Design Layouts” to see what popped up. From here I found 2 designs that I used for my inspirations:

Design 1

Design 2

My initial plan was to use all of my own photos, but once I realized the ease that comes along with using free photos I decided that was the best route for this assignment.  For the photos on this document (pineapple, limes, background texture, yogi, orange, and cannabis leaves), I collected them using the website Pixaby and it made my life a whole lot easier. I made sure that I was allowed to use the images and it stated on the website that, “You can copy, modify, distribute, and use the images, even for commercial purposes, all without asking for permission or giving credits to the artist.” Thank you Pixaby!

The purpose of my blog is to share information on how to incorporate a healthy life style with the use of cannabis. So this graphic design could either be used as an advertisement for my blog or just a graphic on the blog itself. It incorporates 3 main components of my vision: Live Well, Eat Well, and Feel Well to ultimately reach a state of being the best and happiest you.

The Live Well message and imagery are representing living both an active and present life. I myself do a lot of yoga so this image really spoke to me as yoga incorporates both of those qualities.

The Eat Well message is pretty self explanatory, one of the best ways to take care of yourself is being mindful of what you put inside your body.  As far as the photo, who doesn’t like a pretty orange?

I really struggled finding an image for the cannabis aspect, feel well.  My goal in this industry is to take away this bad stigma of cannabis and bring a new light to the topic.  I played around for hours putting actual photos of buds and smoking and in the end it just didn’t line up with my overall message. I decided to keep the imagery simple as I think a little goes a long way.

My biggest learning experience with this project was labeling and organizing my layers.  Originally I was just adding layers and thinking I’ll come back to that and name it later and then before I knew it I had 40 layers of madness and it was very confusing.  So then I had to go back and organize ALL the layers.  By the end I had all the layers named and put into groups which made making edits and changes SO much easier.  I now know to do that in the beginning, like the tutorials suggest 🙂

I played a lot with the opacity of images and objects.  I really like stacking images on top of each other and having the opacity different really adds a nice look I think.  The background image came from Pixaby as well and I really like the earthy texture it added to this design.  I played a lot with how the images stacked on top of each other, for instance how the pinapple leaves go over the title- I really liked how that looked.  I spent a long time zoomed in on the different parts of this making sure the layers were correctly stacked.

I did do some editing of the photos I pulled from Pixabay.  The pineapple and limes originally had colored backgrounds so I used the magic eraser tool to delete the backgrounds so it would just be the fruit itself.  The cannabis leaves were originally a dark green color, so I used the paint bucket tool to change the colors to fit my color scheme and make them more appealing to the eye.

One thing that I’ll be looking for feedback on is the stroke on the outside of the piece.  I couldn’t decide if I should have a thicker stroke line, or maybe none at all?

Photoshop can be super frustrating at times, but overall I really enjoyed this project and I hope my end piece shows this.  Take a look, and let me know how I can improve! Thanks in advance for your feedback 🙂

 

Graphic-Design-1.jpg

Why Cannabis?

With the widespread legalization of medical and recreational cannabis use, comes the opportunity for a new light to this often demonized yet incredible plant. However, the stigmas of cannabis users continue to linger as skeptics envision lazy, red-eyed individuals sitting on the couch stuffing their face full of Doritos.  Yet there are so many who use it regularly to enhance living a healthy life- and now we can finally talk about it!

Cannabis is used to help relieve issues including chronic pain, anxiety, depression, and insomnia but it can also light the fire for your creativity and even be used as a driving force to ignite your life.

I have chosen the topic of Wellness and Cannabis because I truly believe in the power of this plant. I think that due to the stigma, people are often choosing prescription drugs over cannabis and in the end aren’t getting the results they so desperately need.  This blog will be used to share information on how cannabis can enhance someone’s life to an all new high.

When I began working in the cannabis industry I myself didn’t even know all the quirks this plant offered. I thought I was just getting a fun part time gig but quickly realized it was becoming much more than that. Once I began speaking with our clientele, I found that the majority of people weren’t necessarily chasing a high but instead looking for alternative medicine- and this sparked a desire to start the conversation.  Why Cannabis?

My goal with this blog is by no means to persuade people to use cannabis. You don’t want to use it? That’s totally understandable. But if you choose not to, maybe you can begin to learn why some do.  Or even better, maybe something you learn could be passed along to someone to make their life a happier one.

I am excited to explore the world of cannabis through this blog and share my love and passion for the potential experience of a higher form of self love.

Click Here for a great introduction video on Cannabis for Wellness.